Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy.

Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents an action that leads to the practice of conscious eating habits, but what is behind this willingness? To answer this question and based on previous studies such as the theory of planned behavior and nutritional literacy, this study aimed to build a predictive model through an empirical study to examine the influence of nutritional literacy (NL) on attitude (ATT), subjective norm (SN) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on the willingness to consume healthy brand foods (WCHBF) in the Peruvian market. Methods: The research focused on the population that stated that they were consumers of the Unión brand (a brand whose value proposition is the sale of healthy foods), obtaining 482 consumers. The study was conducted under a quantitative, non-experimental, cross-sectional design approach. Results: The results support the existence of a positive and significant effect of NL on ATT, SN, and PBC, finding the exact behavior of SN and PBC in WCHBF; however, in the proposed model, it is observed that ATT has no impact on WCHBF. Conclusion: Applying strategies that lead to a change in consumer behavior towards healthy brands is a matter of time and will. In this context, the findings indicate that nutritional literacy plays an essential role in the willingness to consume healthy foods, which sheds more light on the design of educational interventions and awareness campaigns that independently inform about nutritional benefits and empower consumers, allowing them to make informed and healthy choices.

Servant leadership, brand love, and work ethic: important predictors of general health in workers in the education sector.

Background: Building a path aimed at the wellbeing of workers in the education sector is the fundamental basis to encourage quality education. To fill the gap in knowledge and address this aspect by understanding the behavior of the study population, it was proposed as with the objective of determining if servant leadership, brand love and work ethic predict the general health in workers. Methods: A non-probability sampling was applied for convenience. For this purpose, a sample of 509 workers from Peru was submitted to study, who completed a questionnaire consisting of: scale of servant leadership, work ethic, GHQ-12 and brand love. By applying a quantitative method using a structural equation modeling partial least squares approach. Results: The present study demonstrated that the three constructs (servant leadership, brand love, and work ethic) predict the general health of workers in a positive and significant way, in a sample of Peruvian workers in the education sector. Furthermore, the results suggest that these factors can be used to improve the health of employees in educational institutions in Peru and possibly in other contexts as well. Conclusion: Given these results and after knowing the solidity of the predictions, the importance of promoting general health in workers in the education sector.

Spanish Version of a Scale to Evaluate the Quality of Work Life in Teachers: An Adaptation of Walton's QWL Model in the Peruvian Context.

Workers' job satisfaction benefits the organization, which constitutes a competitive advantage. This is why the Quality of Work Life (QoWL) study has gained relevance in recent years. For this reason, various scales have been developed to evaluate this organizational variable constantly. However, to date, there is no evidence in the scientific literature of a Spanish version that evaluates the validity and reliability of these scales in a Peruvian context. Thus, this study aimed to translate into Spanish and adapt and analyze the validity and reliability of a scale to assess the quality of work life in Peruvian teachers based on Walton's model. For this purpose, 457 regular basic education teachers from a private educational network located in the three regions of Peru were surveyed. The analyses used the Structural Equation Model (SEM) with the AMOS 24 statistical software. Confirmatory Factor Analysis provided an excellent fit model of eight factors and 31 elements (CMIN/DF = 2.351; CFI = 0.955; SRMR = 0.062; RMSEA = 0.054; Pclose = 0.052). It also demonstrated good internal consistency (α = between 0.806 and 0.938; CR = between 0.824 and 0.939; AVE = between 0.547 and 0.794). These results contribute to the study of QoWL in Peru.